This is about inconvenient truths about how software vendors, integrators and their customers deal with each other. List prices, tenders, service contracts - a land of plenty for liars and fraudsters as well as for making wrong decisions. But it's not just the ripped-off service providers. In daily practice, potential customers of software manufacturers and integrators are repeatedly asked to be lied to and deceived.
As deputy head of the Media IT division, Sven Henckel has a comprehensive market overview in the areas of PIM, DAM and print production. He has implemented successful projects for a large number of companies from industry, trade and mail order. After studying Media Informatics, he completed his Master of Science in IT at the University of Liverpool in 2011.