Presentations, Practice & Perspectives

Automated label production: The turning the process chain upside down.

Ulrich Wismann
Head of Marketing Multimedia
Brillux GmbH & Co. KG
Fr 4. Mai, 11:10 - 11:45
Best Practice (901)

80% automation targeted, 100% maintained. When refined data meets intelligent templates. Brillux gives you a look behind the scenes. Zero tolerance in the area of conflict between product information, CI, legal requirements and process data. From the pitfalls to success using the example of a medium with limited space and high expectations.

Ulrich Wismann

Head of Marketing Multimedia, Brillux GmbH & Co. KG

Ulrich Wismann

Ulrich Wismann is responsible for all digital media and processes with customer contact at Brillux. For almost 20 years, starting as a businessman with profound IT knowledge, he has been enthusiastically exploiting the potential of new technologies. For Brillux he and his team develop innovations for sales, events and online media and create internal and external apps with high utility value. He is driven by the networking of online and offline channels, the evolution of touchpoints and digital transformation along the value chain.

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