Back to the future (Part 1) – The start of a journey

Who doesn’t know Marty McFly, from the congenial film “Back to the Future”, in which the teenager travels from 1985 to 1955 with the help of a time machine designed by Dr. Emmett L. Brown (Doc Brown). To travel into the past to shape the future. Who wouldn’t be interested and who wouldn’t want to?

But what connects the film “Back to the Future” and our 10th priint:day 2020? Well, the story inspires us for two reasons. An anniversary provides the ideal setting for a rewarding look back into the past. Let us therefore embark on a journey into the past of the priint:days.

“We stand united” – our first partner conference took place in 2008 in Bad Nauheim. A great event in a – still – smaller circle with our partners.

In his keynote speech, Horst Huber explains the fusion of web-to-print and database publishing systems and the resulting sustainable potential for print publishing.

The time machine was slightly overused at our 2nd priint:day in Mannheim. We travelled millions of years back to the time of the dinosaurs, in which Horst Huber explained why the supposed Dino “Print” was anything but dead, but extremely lively and an excellent initiation and supplementary medium.

After a return to the current time, we again took a course towards the future. Not in the DeLorean, but in the cross-channel rocket.

The “added value” around process optimization, efficiency, automation and cross channel marketing designed our 3rd priint:day.

Our other priint:days were also driven by the question: Does print have a future? Our current opinion remains unchanged: Print has a future, embedded in digital communication. Print is individualized, personalized, context-related and created on demand, embedded and triggered by digital communication. Is this a dream of the future? The answer is both yes and no. There are priint:suite customers who are already pursuing these future-oriented approaches.

But what good is the best flux compensator if the 1.21 gigawatt is missing? And many companies lack these 1.21 gigawatts in their product communication. Poor data quality, lack of content or lack of resources for content creation are the central tasks. If these are solved, there is not much that stands in the way of a perfect customer experience, whether digital or analogue.

Therefore, the 10th priint:day deals with how companies can solve this eternal data problem. With a 360° view of content, and a forward-looking state of the art approach, new concepts and solutions are presented. With this 1.21 gigawatt power we show where the future of print & publishing can lead us.

We are looking forward to exciting 1.5 days on April 22 + 23, 2020 in the Landschaftspark Duisburg-Nord.

Verena Schwörer

Verena Schwörer

Verena Schwörer is part of the marketing team. Formerly a budget director at a large B2B agency, she then worked for many years as a freelancer in the fields of text, graphics, events and, since 2008, in multi-faceted marketing at WERK II / priint Group.

Horst Huber

Horst Huber

Our mastermind leader: Horst Huber has been working on methods of optimizing print publishing, cross media and cross-channel communication, from the the early 1990s onwards. He has managed some 300 projects in the fields of manufacturing, retail, mail order and publishing – making Horst Huber probably one of the most experienced thought leaders in the industry.