Presentations, Practice & Perspectives

Next-Gen PIM: What AI can do for Product Data

Christian Farra
Product MDM Specialist
Informatica GmbH
Fr 4. Mai, 11:50 - 12:25
Best Practice (901)

The biggest challenge in product communication is well maintained product data. This process is complex and a permanent challenge in the company. Can this be supported by KI algorithms?
Christian Farra (Product MDM Specialist at Informatica) shows at priint:day how data maintenance of product information can be significantly simplified and accelerated using artificial intelligence.

Christian Farra

Product MDM Specialist, Informatica GmbH

Christian Farra

Christian Farra has been working with product data since 2004. During his studies and subsequent employment at Heiler Software AG, he gained extensive experience with PIM in various projects. After graduating in Computer Science from Furtwangen University in 2007, he studied for an MBA at Steinbeis University in 2012 at various international locations. Christian Farra joined Informatica in early 2012 as head of the Product Specialist Team for EMEA and is driving PIM forward internationally.

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