Cost-effective and high-powered publishing automation
Canter Business Breakfast Event on 6th September 2017
Canter cordially invites you to hear about the possibilities and customer benefits print media publishing automation can achieve, and why you should also be taking advantage of it. In the breakfast event this coming autumn we are focusing on the potential of publishing automation, financial benefits of it and how automation makes the end customer experience better than ever before.
The event starts at 08:30 with breakfast and some sparkling wine, ending at 11:30. A more accurate schedule will be sent to the participants closer to the event.
Along with other speakers, Rick Coope (UK), Priint Britain, will deliver a presentation. He has built his career within publications and print automation. Rick has been working for Agfa and Kodak for example and currently he is working with our subsidiary Priint Britain as Country Manager UK and Nordic, he will be discussing the benefits of publishing automation relating to product communication.
Ricks presentation: Tube Tracks Print Map - New horizons for Print.
“Print has Come of Age” in the world of product related communications print plays a vital role in bringing information to people alongside all other media forms. No longer is print out of date regarding content, it can be dynamically produced immediatley reflecting the behaviour of a potential buyer whilst browsing media.
Rick will explore touch points in the product communication customer Journey of today and the relevance of print to these touch points. From package inserts of a purchase delivery, containing recipient behaviour content to ultra-local magazine/Magalog production with “local store” specific information, print compliments online and Apps. All at a low price point.