We Give your Data a Face

Speakers from the mp2 advertising agency shed light on how historically evolved reading habits and requirements can be met with today's modern database and digital publishing methods.  

They will demonstrate how the “architecture of information” can be designed and aligned to target groups in such a way that interaction takes place. The specialists from mp2 will provide insights into their practice of brand-oriented database publishing. 

One of mp2's particular strengths lies in the combination of its two core competencies: Data and design. On this basis, corporate design, brand characteristics and typography are combined with the possibilities of digital publishing technologies. In cooperation with priint Group, this results in innovative and efficient solutions with a “reader-centered orientation”. 

 

Dietmar Claus, Managing Director of mp2 GmbH, is an expert in cross-media and B2B marketing. He has over three decades of experience in cross-media communication and automation. After working as an Apple trainer in the graphics industry, he specialized in cross-media publishing and founded mp2 GmbH in 2001. 

Boris Grzésik, Creative Director of mp2 GmbH, is a communication designer with over 25 years of international professional experience. He has worked as an art director and creative director in international agency networks and medium-sized creative agencies. His expertise includes strategic planning, creative conception, brand management and the development of cross-media campaigns.