Artificial Intelligence for the Garbage Can? AI Driven Asset Generation Using the Example of WESCO

Using the practical example of WESCO, a brand of Naber GmbH, a leading kitchen accessories supplier in Europe, Niklas Jeppe and Patrick Michael will show in this presentation how the use of artificial intelligence in image creation can drastically shorten publication cycles, increase efficiency and reduce costs. Whether WESCO waste bins in a doctor's office or in a private kitchen - the use of generative AI in the image creation process makes it easy to create target group-specific content, for example by integrating cut-outs into existing environments.

 

Jürgen Heilen, Naber GmbH

Niklas Jeppe focuses on the development and implementation of artificial intelligence in innovative data solutions in order to optimize his clients business processes and decision-making in the best way possible. He works on projects that use state-of-the-art data analysis and technologies to promote networking in e-commerce. With his passion for creating inspiring product experiences, he finds the right solutions for his clients challenges.

Patrick Michael drives the transformation of product information systems for his clients with a passion for data and technology. As a Product Data Strategy and PIM Consultant at hmmh AG, he develops future-focused strategies to revolutionize data processes and give companies a competitive edge. With the goal of optimizing the customer journey of his customers and therefore ensuring business success, he uses his expertise in the PIM environment to maximize the efficiency of product data processes, implement future-proof tools and increase data quality in corresponding systems.