42 and the mother of all marketing questions

The importance of customer-centric communication cannot be overemphasized. At a time when customer loyalty is increasingly under threat and the competition is just a click away, it is essential for companies to consistently align their communication with the needs of their customers. 

But implementation is anything but easy: the challenges are manifold and the path to successful customer-centric communication requires careful consideration and targeted strategies. 

Horst Huber takes you on an exciting and insightful journey into this important topic in his usual entertaining way. 

 

Our leader and mastermind: Horst Huber has been developing methods of optimizing print publishing, cross media and cross-channel communication for more than 30 years. Since the early 1990’s, he has managed some 300 projects in the fields of manufacturing, retail, mail order and publishing – making Horst one of the most experienced thought leaders within the industry.