The emperor's new AI

The hype of it is almost unbearable - AI is everywhere you look.  The MarTech sector is installing it everywhere, not just in the big tech companies. It is rare to find a differentiated assessment of the opportunities and benefits.  

Can AI achieve what algorithms and traditional data science have so far been unable to? Thorsten Hamann sheds light on the state-of-the-art in product communication in his usual entertaining way, by examining the promises of salvation and expectations, and demonstrates how to find the actual use cases and game changers beyond just the hype. 

 

Thorsten Hamann has been automating and optimizing multichannel publishing and business processes for over 25 years. At Laudert, he combines his experience in PIM, MAM, layout automation, information supply chains, programmatic printing and media production to help companies of all sizes produce better content faster and more reliably at a lower cost. In his spare time, he tends to his three children and pushes his wife's patience to the limit.