Tradition meets digital innovation, the future of catalogs

Sebastian Hardung discusses the future of catalogs between print and digital with leading retailers and manufacturers. While the cost, complexity and sustainability issues of printed media are being questioned, print catalogs not only offer a unique haptic experience and strong branding opportunities, but also integrate digital elements and complement omnichannel strategies.

 

Participants: Jürgen Mayer (Hoffmann Werkzeuge), Jürgen Pannek (E/D/E), Artur Wozniak-Feldmeier (WAGO)

Moderation: Sebastian Hardung

Sebastian Hardung has been working in the field of PIM/MDM-centric multidomain publication for over 15 years. During this time, he had the opportunity to work in various roles with multiple PIM/ERP software developers, consulting companies and their customers. At Werk II, Sebastian’s responsibilities as Head of Partner Management include to further developing our partner network and create new opportunities for growth.