Push-to-Publish: Database Publishing at fischer

In order to meet the growing market demands for more individuality, faster publication cycles and diversification of output channels, fischer is truly breaking new ground. The perfect interplay of PIM system and print solution ensures a high degree of automation in publishing and marks a strategic milestone. Centralizing the interface increases process efficiency and the requirements for data quality. The result: product pages are created almost incidentally during product launches.

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Nico Loos brings with him in-depth expertise in media production and automated publishing solutions. After studying print and media technology, he took on project management tasks in the field of media production. Since 2018, Nico Loos has been working as a senior business consultant and project manager at Parsionate – Part of Accenture , where he helps customers optimize their media production processes. He advises and coordinates projects from the planning to the implementation phase, and also provides support long after the system has been put into operation to ensure that advertising material is produced in a sustainable and satisfactory manner.

Jan Rüger completed a degree in information and knowledge management at the University of Applied Sciences in Darmstadt and then worked for 16 years at INTERSPORT Deutschland eG in various areas (marketing, IT, sales and controlling). During this time, he was responsible, among other things, for the introduction and operation of the PIM system and the associated print solution. He has been working for the fischer Group since 2019. He started there as a product owner for the introduction of the new PIM and print solution and then took over the management of product data management in marketing.