The Evolution of PIM to PXM - A Panel Discussion
Join us for an insightful panel discussion featuring leading industry experts Alex Helbig from foryouandyourcustomers, Michael Kugler from Contentserv, Michael Fieg from Parsionate – Part of Accenture, Oliver Frömmer from SDZeCOM and Horst Huber from the priint Group. This distinguished panel of professionals will delve into the transformative journey from Product Information Management (PIM) to Product Experience Management (PXM). Our speakers will share their unique perspectives on how PIM systems have evolved to meet the growing demands for enriched and personalized product experiences across various channels. They will discuss the key drivers behind this evolution, the technological advancements facilitating this shift, as well as the future outlook of PXM in enhancing customer engagement and satisfaction. This session promises to offer valuable insights for businesses looking to stay ahead in the rapidly changing landscape of digital commerce.
Participants:
foryouandyourcustomers: Axel Helbig
For more than 25 years, Axel Helbig from foryouandyourcustomers has advised companies on the constantly changing challenges in multichannel and IT infrastructure. As an AI expert, he supports international companies with a pioneering methodological expertise in the exploration of target customers and channels to ensure a resilient business in a rapidly changing world.
Contentserv: Michael Kugler
The industrial engineering graduate is considered a pioneer in the field of Product Information Management (PIM). Since 2004, Michael’s career in the industry has taken him through various specialist and management positions, from consulting and marketing to product management and sales. Michael Kugler has held the title of CEO at Contentserv since October of 2021.
Parsionate – Part of Accenture: Michael Fieg
Michael Fieg is one of the founders and managing directors of the Parsionate Group. Together with his colleagues, he advises numerous large European companies in the areas of data management, MDM and PIM - from strategy development to a complete technological implementation. Michael’s primary focus within the company is on portfolio development, sales and marketing. Parsionate has been part of Accenture since June 2024.
SDZeCOM: Oliver Frömmer
Oliver Frömmer is the Managing Director at SDZeCOM. He has worked in the IT services sector for more than 25 years and specializes in product communication and data management. He knows the requirements and challenges of industry and retail when it comes to efficient processes and the integration of database publishing and PIM/MDM technologies.
Moderation: Horst Huber
Our leader and mastermind: Horst Huber has been developing methods of optimizing print publishing, cross media and cross-channel communication for more than 30 years. Since the early 1990’s, he has managed some 300 projects in the fields of manufacturing, retail, mail order and publishing – making Horst one of the most experienced thought leaders within the industry.
