Werk II

Powerful joint solution addresses complex printing challenges

inRiver and priint:suite drive product information publishing

inRiver and priint Group have partnered to provide customers of any size an enterprise-grade platform to facilitate complex publishing of product information.

priint:suite is a natural extension to inRiver PIM for customers who need to leverage their enriched product information to power enterprise printing needs, such as web-to-print requirements and other data-driven publications.

Multichannel Publishing of product information

On May 17, 2017, inRiver Chicago announed the partnership with priint Group. inRiver is the leader in cross-channel product information management and enrichment solutions, and priint Group is developer oft he priint:suite, the leader in Multichannel Publishing for product communication. Due tot he partnership inRiver can provide customers of any size an enterprise-grade platform to facilitate complex publishing of product information.

InDesign® has access to product information

„The capabilities of priint.suite give inRiver customers access to an additional publishing platform that is recognized globally,” said Joe Golemba, Vice President of Channel and Alliances at inRiver. “By adding priint:suite to the inRiver solution, our customers will be able to give their creative marketers direct and live access to their inRiver data directly from Adobe InDesign without any design or creative limitations.“

priint:suite connectors enable to connect further data sources

Through the addition of other connectors, marketers can also access data from other sources through the same interface to create the complex data-driven publications needed for modern omnichannel marketing. Additionally priint:suite allows for the automated layout and production of these publications to significantly reduce production timeframes.

Multi Channel Marketing is realized

“With the combination of inRiver and priint Group solutions, customers of any size can easily meet the demands of true multi-channel marketing. Marketers can obtain direct access to their live product data to create any kind of publication required,” stated Horst Huber, Founder and CEO of priint Group.

About inRiver 

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. Our powerful inRiver Product Marketing Cloud radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience across all touchpoints, in multiple languages. More than 900 brands around the world rely on inRiver Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network (PRIME). The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul. 

inRiver and priint:suite drive product information publishing

Publication Date

May 24, 2017, 10:26:00 AM

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