Werk II

Database publishing was in the spotlight on Drupa

Print plays an important role in the multi-channel publishing

Red Sofa interview at Drupa 2016 with Horst Huber — CEO of priint Group - WERK II

Database publishing was in the spotlight on Drupa 2016 for the dip! energy lounge in­terview.

Knud Wassermann Chief Editor of Graphische Revue, spoke with Horst Huber from Werk II about multi-chan­nel trends.

"The ability to handle all kinds of data within the wider process is an important considera­tion," said Huber. 

"Then data must be man­aged so ail output channels can actually be served with just one source. Thirdly, there is customer communication, which also re­quires the use of data."

Huber remarked that it is often wrongly assumed that printed products would only play a relatively small role in a multi-chan­nel publishing environment.

"The fact is, print has a central and growing im­portance in multi-chan­nel," he said.

Red Sofa interview at Drupa 2016 with Horst Huber


Print plays an important role in the multi-channel publishing

Publication Date

Jun 8, 2016, 08:13:00 AM

Topic

priint

Region

Worldwide