Print plays an important role in the multi-channel publishing
Red Sofa interview at Drupa 2016 with Horst Huber — CEO of priint Group - WERK II
Knud Wassermann Chief Editor of Graphische Revue, spoke with Horst Huber from Werk II about multi-channel trends.
"The ability to handle all kinds of data within the wider process is an important consideration," said Huber.
"Then data must be managed so ail output channels can actually be served with just one source. Thirdly, there is customer communication, which also requires the use of data."
Huber remarked that it is often wrongly assumed that printed products would only play a relatively small role in a multi-channel publishing environment.
"The fact is, print has a central and growing importance in multi-channel," he said.
Red Sofa interview at Drupa 2016 with Horst Huber