The Babelfiish is blue-green, benign and probably the most underestimated thing in the entire priint universe. It lives on product data streams that it obtains from content systems and excretes a product data structure that can be independent of the delivered structures. The practical benefit of this is that, with a Babelfiish on board, you can immediately connect what is important in addition to print: XS-CatalogExpress for creating BMEcat, ETIM, eCl@ss & Co!
Guido Sauerland has a degree in business information technology, is 46 years old, married and has 3 children. He is Founder and Managing Partner of nexoma GmbH. For more than 20 years he has been working on solutions for inter-company process optimization with a focus on product data.
With nexoma, Guido produces demanding software projects ranging from fully optimized eCatalogue and print automation to app solutions and IoT platforms.