A 360° content strategy has many moving parts - data models, content creation, translation, image acquisition and tagging, data migration, atomization, distribution, and more. We look at typical pitfalls and immortal misconceptions, try our hand at supposedly simple content tasks and work out the questions we need to ask ourselves so that the whole becomes more than the sum of its parts.
Thorsten Hamann has been automating multichannel publishing processes for over 20 years. At Laudert, he combines his experience in media production, layout automation, PIM, MAM and SPM to help companies of all sizes reliably and quickly produce better content at lower costs. In his spare time, Thorsten tends to his three children and tests the limits of his wife's patience.