New digital technologies change the way you communicate with your customers. Patricia Kastner explains why an omnichannel strategy is essential, what customers expect in the digital age and why a unique customer experience will be the most important driver for your marketing success in the future. Get insights into current trends and concrete solutions for the age of experience.
Patricia Kastner, President of the software company Contentserv, leads the worldwide strategic expansion of Contentserv. Her passion is in the digitization and simplification of sales and marketing processes – to support global organizations in positioning themselves for the future.