Today, both B2B and B2C customers are influenced by different channels simultaneously. To reach target groups, companies rely on a mix of print and online communication. High-quality content, individually tailored to the cus-tomer, is considered a prerequisite. In the presentation of product information, automation and individualization are in contrast. What challenges do we have to deal with?
Jürgen Mayer has been with the Hoffmann Group since 2004. Initially he was responsible for translation management and optimization in the print sector. Soon he was also involved in product data management. Today, as Director Product Data Services, Jürgen Mayer is responsible for the development and operation of PIM, DAM and print. With a great passion for people, processes and technologies, he and his team successfully develop this complex specialist unit.