Kersten Wirth provides current insights into the PIM market and highlights the status of the PXM (Product Experience Management) concept. The lecture will address the following topics:
- How does the PXM approach differ from PIM and MDM scenarios?
- What role does AI and ML play in the implementation?
- Which use cases can already be solved by artificial intelligence?
Kersten Wirth in an expert in the international project business and in consulting in the PIM and MDM environment. Wirth’s extensive Management experience has given him insight into the area of Strategic Development.
Kersten Wirth has led international projects in the PIM field since it’s early years. He made HellermannTyton the visionary "data leader" of the industry. At OTTO he was conceptually responsible for large parts of the PIM introduction, managed the data production and, as a system visionary, laid the foundation for work processes for an international use of content and digitization.
Wirth’s extensive experience has made him one of the relevant PIM consultants in Germany and Europe.
In 2012 he founded the independent PIM-Consult and has successfully implemented projects in PIM, MDM and MAM - from strategy and conception to neutral selection and implementation - for internationally recognized companies.