Saving costs is part of maintaining competitiveness. But what are the key points in the areas of media production and publishing? The lecture will present a variety of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations were made. The structure of an ROI calculation shows the procedure for evaluating investments.
Ira Melaschuk is owner of the management consultancy Melaschuk-Medien with the focus on system selection consulting in the area of marketing portals and multichannel systems. The projects also include cost-effectiveness analyses.
Ira Melaschuk is lecturer at the University of Wuppertal, author of the book "Web-to-Publish|Web-to-Media: Wege crossmedialer Medienproduktion" and publisher of the interactive market overview Web-to-Publish.