Presentations, Practice & Perspectives

Saving costs in multichannel publishing

Ira Melaschuk
Melaschuk-Medien
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Saving costs is part of maintaining competitiveness. But what are the key points in the areas of media production and publishing? The lecture will present a variety of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations were made. The structure of an ROI calculation shows the procedure for evaluating investments.

Ira Melaschuk

Melaschuk-Medien

Ira Melaschuk

Ira Melaschuk is owner of the management consultancy Melaschuk-Medien with the focus on system selection consulting in the area of marketing portals and multichannel systems. The projects also include cost-effectiveness analyses.
Ira Melaschuk is lecturer at the University of Wuppertal, author of the book "Web-to-Publish|Web-to-Media: Wege crossmedialer Medienproduktion" and publisher of the interactive market overview Web-to-Publish.

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