Presentations, Practice & Perspectives

Wrecking ball for silos: the power of combining content & collaboration

Michael Sahlender
CELUM GmbH
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We live in the age of content explosion and omni-channel presence. This is accompanied by great challenges for the process organisation in marketing and publishing. It is now common knowledge that there is no way around the single-source principle for content. Treating content and collaboration on it as a unit, combined with agile methods can become a real wrecking ball for silos and an efficiency engine for the entire organization.

Michael Sahlender

CELUM GmbH

Michael Sahlender

Michael is an expert for Digital Business especially in the fields of Marketing Technology, Enterprise Content Management & Collaboration. In 2009 he joined CELUM and now leads the company’s global growth on group level and acts as Managing Director for CELUM Germany. Michael studied International Busi-ness in Bamberg and Budapest. Before joining CELUM he worked for various leading organi-zations like Siemens and Capgemini.

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