We live in the age of content explosion and omni-channel presence. This is accompanied by great challenges for the process organisation in marketing and publishing. It is now common knowledge that there is no way around the single-source principle for content. Treating content and collaboration on it as a unit, combined with agile methods can become a real wrecking ball for silos and an efficiency engine for the entire organization.
Michael is an expert for Digital Business especially in the fields of Marketing Technology, Enterprise Content Management & Collaboration. In 2009 he joined CELUM and now leads the company’s global growth on group level and acts as Managing Director for CELUM Germany. Michael studied International Busi-ness in Bamberg and Budapest. Before joining CELUM he worked for various leading organi-zations like Siemens and Capgemini.