Data is the alpha and omega for marketing. Not only for addressing target groups, but also for automating marketing processes. This applies to both digital and of?ine media. The prerequisite for automation is the provision of data.
Often, product information is provided and revised repeatedly in marketing, without refering back to data that already exists elsewhere in the enterprise. This leads often to unsatisfactory quality and substantial additional costs. The priint:hub opens the doors to the company‘s existing data sources for marketing, eliminating the need for error-prone and time-consuming additional work.
The priint:hub is a unique middleware that makes it possible to use data from different source systems via interfaces or as an import. This data is consolidated „virtually“ and made available for digital and analog marketing processes. Additional data can be created in the middleware by adding publication specific rules to the data.
The data consolidated in priint:hub is displayed in a web application. These can also be edited.
The priint:hub offers generic connectors that can access a wide variety of data sources. There are already interfaces to more than 50 content systems, enabling an ad hoc connection to many other systems.
The priint:hub makes the data available to the management and output components of the priint:suite.