Werk II

Trendsetting & pioneering works

Continuously innovative


The success of WERK II is embraced by continued innovation, deep industry knowhow as well as commercial integrity and longterm strategy. 

  • Mission for 2020: Move beyond digital. Enable true omnichannel.


    Happy Birthday: The priint:day will take place for the 10th time in May 2020. The priint team is pleased to be a dependable companion for changing markets and digitization. We celebrate the success of this mission: if you want to communicate digitally, you need pri(i)nt.

    Reason enough to make a note of the anniversary priint:day and to keep up to date: .

  • WERK II is one of the most innovative companies in Germany


    For the second time since 2017, WERK II have made it onto the list of the best 400 most innovative companies from 20 sectors in Germany and is again awarded "Innovator of the Year 2019".

    WERK II expands its output channels and launches the Illustrator PlugIn. Illustrator is the second product to support Adobe Creative Suite layouts.
    Especially for the rapidly growing market of packaging and labels on the world market for product communication, the integration of Illustrator is an important step.

    priint takes to the streets: With the Touchpoint Travel Tour, the priint team, together with local partners, shows customers how the overall customer experience can be improved with print. The participants will be shown what great possibilities the priint:suite technology offers to quickly and effectively generate additional sales-promoting touchpoints.

  • Expansion of Multi Touchpoint Strategy - print is part of Digital Communication


    In order to further advance the multi touchpoint strategy, the retail POS platform of the web-to-print provider Melago will be included in the technological product range of WERK II in the future.

    With the title "Marketing meets Technology", the 9th priint:day hits the spot in overcoming the challenges in product communication and with more than 300 participants from industry, whole sales and retail.

    priint Poland is founded. priint Group / WERK II goes to Vietnam with its partner Laudert to provide offshore development for the priint:suite.

  • The worldwide priint:partner community meets: 100 partners from more than 10 countries gain in-depth insights into 1 product - priint:suite


    A first offshoot of the priint:day is created: The 1st priint:partner conference 2017 with 100 partners from over 10 countries is a complete success. The chief architects, technologists and developers present the different modules and components of the priint:suite as well as new features of the release 4.1.

    Customers meet each other: the first priint:suite user conference takes place.

    WERK II is named Innovator of the Year by the renowned business magazine Brand Eins Wissen und Statistika, making it one of the 400 most innovative companies in Germany.

  • 20% of multichannel communication is based on print touchpoints


    The priint:suite is a solution for all print touchpoints. It connects print communication with the digital world via priint:hub and is thus an important driver for digital transformation in print and publishing.

    A sales office for the Japanese market is opened in Tokyo.

  • Detroit, Duisburg, Paris


    Foundation of priint France. Further development of the US business and targeting Asian markets.

  • Living Digital!


    New priint:suite architecture is ready for digital transformation of changing markets and business models.

  • Something new in the west


    Further internationalization: WERK II establishes priint US, in Florida.

  • From a great community towards a great global community


    The priint:comet partner network becomes international. Roughly 90 partners now use priint:comet. The 4th priint:day, with more than 210 participants, now ranks as the leading cross-channel community. The first projects are successfully implemented in the USA. In 2011, licence sales outside of Germany, Austria and Switzerland account for approx. 35% of the total. More than 10 priint:comet whiteboard installations are successfully completed in 2011. WERK II announces that it will invest 30 to 40 man-years in the further development of priint:comet whiteboard and priint:comet publication planner. The company has more than 30 employees.

  • Leading MDM Player cooperate with WERK II


    The priint:comet partner network now has more than 70 partners. The first international projects are implemented. Heiler Software AG and WERK II enter into a partnership. Thus priint:comet is now used by two leading enterprise PIM providers: Heiler and hybris. The first releases of priint:comet whiteboard and priint:comet publication planner are presented. WERK II gains Witt Weiden and Eugen Trost as reference customers for the priint:comet whiteboard.

  • 150 customers, 50 partners, one community!


    WERK II Medien- und Informationsgesellschaft mbH now has more than 20 employees. Another WERK II product, the Adobe InDesign plug-in IQuest.comet, is given the name priint:comet and becomes a component of priint:suite. The other components are priint:adjust, priint:timex and priint:report. After only four years the customer base has grown to 150. More than 50 partners now use the priint:suite. More than 120 partners and customers attend the second WERK II conference for partners and end customers. The second whiteboard prototype is presented.

  • The beginning of a great community: the first priint:day takes place


    More than 100 persons attend the first WERK II conference for partners and end customers. In his keynote speech Horst Huber presents his vision of a seamlessly integrated Web-based print process, using the first whiteboard prototype as an example. The prototype shows the merging of database publishing and Web-to-print functions.

  • Finally a visualized planning: the whiteboard component is ready


    WERK II decides to develop a new component called whiteboard for Web-based database work with InDesign documents. The company estimates that its long-term development effort for whiteboard will amount to approximately 100 man-years.

  • The first 20 partners


    WERK II surpasses its own goal of gaining and qualifying a new partner every month. By the end of 2006 the comet partner network comprises 20 partners which implement projects in industry, intermediary trade, retailing and mail order. In addition to plug-ins for DTP workstations, WERK II offers a server version.

  • The first partner


    comet 1.0 is released after 1.5 years of development. The first customer, Deutscher Supplement Verlag, is found very quickly. Today this company is successfully using priint:comet 3.1. WERK II decides to market its products exclusively via partners. In 2005 it finds its first partner, Systemintegration Gieseking & Grunzig, which sells the PIM system CaTs.

  • Rebalancing the market: WERK II uses Adobe InDesign with 5% market share


    WERK II Medien- und Informationsgesellschaft mbH is founded by Dr. Gabriele Siegert, Paul Seidel and Horst Huber. Its focus is on automation of the print channel. WERK II decides to develop products only for Adobe InDesign. In 2003 the market share of Adobe InDesign is about 5%. The goal of WERK II is to develop the leading database publishing plug-in for Adobe InDesign. Development of comet 1.0 is deliberately begun without customers.

  • Bertelsmann, Europe's largest media company, invests in PIM market


    Schnittstelle GmbH is sold to Bertelsmann. At this time the empolis catalog management product line, an outgrowth of Schnittstelle GmbH, is one of the top three in the world, with more than 100 employees. Horst Huber works as a consultant for empolis until 2003.

  • 10 years Multi Channel Publishing


    Schnittstelle GmbH is integrated into empolis, a Bertelsmann subsidiary.

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