Digital transformation has a lasting effect on most business models and communication strategies. This provides industry with great opportunities to open up new sales and distribution channels. In addition to the indirect sales channels, there is a growing focus on direct channels and end user communication. Industry is under growing pressure to operate as a B2C company, necessitating a consistent multi-channel communication strategy.
The challenges facing the manufacturing industry in the area of product communication are varied: alignment of master data and product information management processes and systems withdigital communication, integration of customers in the communication process via social media as well as the dovetailing of offline and online communication.
priint:suite in industrial enterprises
With interfaces to most PIM providers and easy integration capability, the advantages of system-supported publishing can be tapped in a fast and simple manner with priint:suite. As the leading publishing platform for product communication, priint:suite supports the efficient creation of traditional print publications and the implementation of innovative touchpoints in printed and digital form. The components of priint:suite help to create all types of print publications in multiple way -- as database publishing tools, as a catalogue system or as a globally used publishing platform.