The Catalog

Unifying quality and quantity

Once the lifeblood and backbone of many enterprises, the catalog is now the aging workhorse of B2B and B2C communication. Can a digital medium fully take on the classic function of a catalog?

No, and the market confirms that – catalogs continue to be indispensable! They are, however, now being published in a more targeted, group-specific and theme-oriented manner in more languages and for different markets. Catalogs are also provided in digital form for small markets.

In an age when consumers are bombarded by media messages, the catalog clearly sets itself apart from the digital background noise. With relevant and timely information, the catalog is no longer lagging behind. The depth of information, combined with the comprehensive range of presentation, enhances its value and makes it even more attractive as an enticing, lean-back medium with good brand communication.

priint:hub

Data is the alpha and omega for marketing. Not only for addressing target groups, but also for automating marketing processes. This applies to both digital and of?ine…

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priint:planner

Web-based component for collaboration and management of publications. The priint:planner can also be used in conjunction with the rendering server as an enterprise…

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TABLE MODULE // PRIINT:PLANNER

This makes it easy to compile and configure tables for print media.

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priint:comet InDesign plugins

The automatic and non-linear adaptation of document formats for InDesign. A valuable tool for producing advertisements in various page formats or for dynamic label…

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priint Publishing- & Rendering Server

Server-supported automation enables InDesign and PDF documents to be generated and updated independently.

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Werk II