Werk II

The Catalog

Unifying quality and quantity


Once the lifeblood and backbone of many enterprises, the catalog is now the aging workhorse of B2B and B2C communication. Can a digital medium fully take on the classic function of a catalog?

No, and the market confirms that – catalogs continue to be indispensable! They are, however, now being published in a more targeted, group-specific and theme-oriented manner in more languages and for different markets. Catalogs are also provided in digital form for small markets.

In an age when consumers are bombarded by media messages, the catalog clearly sets itself apart from the digital background noise. With relevant and timely information, the catalog is no longer lagging behind. The depth of information, combined with the comprehensive range of presentation, enhances its value and makes it even more attractive as an enticing, lean-back medium with good brand communication.

Discover more attractive touchpoints and get your free touchpoint travel map.

FREE Touchpoint Travel Map

Learn more about next-generation data driven publishing.

See how priint:suite helps to accelerate into the future of "The Catalog"

priint:suite
data sheet

priint:suite is the leading publishing platform for multichannel communication. It connects your content with the publishing process and generates automated print products, OnDemand Publishing and Digital Publishing.
The components of priint:suite can be integrated individually or as comprehensive publishing solution.

priint
component
Info Needed for
"The Catalog"
priint:publishing hub data sheet

The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably.

The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably.
priint:whiteboard data sheet

The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents.

The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents.  
priint:planner data sheet

The publishing management component priint:planner is a web based tool for managing and monitoring print publications.

The publishing management component priint:planner is a web based tool for managing and monitoring print publications.
priint:comet data sheet

priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems.

priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems.
priint:adjust InDesign plugIngs

The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters.

The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters.  
priint:rendering server

The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server.

The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server.  
priint:comet pdf renderer priint:comet pdf renderer makes high-speed rendering of pdf documents possible without InDesign Server. Due to the use of PDFlib instead of InDesign Server details may be displayed a little differently, but these differences are typically irrelevant in practice.  
Architecture of priint:suite components - integration into more than 50 content systems: