The offline classic
Direct mail is surely the most popular form of direct marketing and it is often accompanied by catalogs or brochures. The degree of personalisation is growing steadily. In addition to traditionally personalized data, such as address, salutation etc., an increasing amount of customized product information is now being included in direct mail.
Retargeting is the lifeblood of online communication. Digital communication does, however, have its limits. The combination of online retargeting and offline direct mail will be the key to successful communication.
The offline classic when it comes to drawing attention.