Direct mail is surely the most popular form of direct marketing and it is often accompanied by catalogs or brochures. The degree of personalisation is growing steadily. In addition to traditionally personalized data, such as address, salutation etc., an increasing amount of customized product information is now being included in direct mail.
Retargeting is the lifeblood of online communication. Digital communication does, however, have its limits. The combination of online retargeting and offline direct mail will be the key to successful communication.
The offline classic when it comes to drawing attention.
Discover more attractive touchpoints and get your free touchpoint travel map.
FREE Touchpoint Travel MapLearn more about next-generation data driven publishing.
See how priint:suite helps to accelerate into the future of "The Direct Mail"
priint:suite
data sheet
priint:suite is the leading publishing platform for multichannel communication. It connects your content with the publishing process and generates automated print products, OnDemand Publishing and Digital Publishing.
The components of priint:suite can be integrated individually or as comprehensive publishing solution.
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priint component |
Needed for "The Direct Mail" |
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priint:publishing hub
data sheet
The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably. | The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably. | |
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priint:whiteboard
data sheet
The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents. | The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents. | |
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priint:planner
data sheet
The publishing management component priint:planner is a web based tool for managing and monitoring print publications. | The publishing management component priint:planner is a web based tool for managing and monitoring print publications. | |
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priint:comet
data sheet
priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems. | priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems. | |
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priint:adjust InDesign plugIngs
The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters. | The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters. | |
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priint:rendering server
The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server. | The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server. | |
| priint:comet pdf renderer | priint:comet pdf renderer makes high-speed rendering of pdf documents possible without InDesign Server. Due to the use of PDFlib instead of InDesign Server details may be displayed a little differently, but these differences are typically irrelevant in practice. |
