Individualized and on-demand
From a communication perspective, installation instructions that are inserted in product packages are often given second-rate treatment. Similar models place a large number of language variants on as few pages as possible for cost reasons. This gives rise to unattractive publications which don’t encourage you to read on.
The digital transformation requires – for industry, above all – the establishment of a direct connection to the end customer. Individualiszd and clearly arranged installation instructions which can be generated in portals - on-demand - may be a step in the right direction.
Post-sales service is gathering pace and, with this touchpoint, creates the basis for further sales incentivizing B2B and B2C communication.