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The Instruction Manual

Touchpoint opportunity

This is often considered to be an unwanted child in the communication area, as most companies give priority to sales-promoting communication prior to the actual purchase. This is a fallacy. 

Earning customer loyalty and attaining confirmation that the correct product was purchasedare both ciritical to post-sales communication. Attractive layouts, clearly structured technical information, and a target-group oriented approach are all essential to enhancing awareness that operating instructions are an important touchpoint in the post-salees stage.

Instruction manuals are relevant elements of post-sales management, and they open up new contact possibilities with customers.


Data is the alpha and omega for marketing. Not only for addressing target groups, but also for automating marketing processes. This applies to both digital and offline…

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Web-based component for collaboration and management of publications. The priint:planner can also be used in conjunction with the rendering server as an enterprise…

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Table modul // priint:planner

This makes it easy to compile and configure tables for print media.

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priint:comet InDesign Plug-ins

The automation solution for creative designers. Simple and intuitive to use, InDesign® users can free themselves from tedious routine tasks and concentrate on the…

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priint Publishing- & Rendering Server

Server-supported automation enables InDesign and PDF documents to be generated and updated independently.

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The Instruction Manual • Touchpoint opportunity
Jonathan Dropiewski
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Jonathan Dropiewski
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Jonathan Dropiewski +1 248-797-2200