Werk II

The Magalog

Magazine and catalog


On the one hand, the importance of catalogs for information acquisition and as a sales medium is declining. On the other hand, the necessity of storytelling – providing the customer with valuable editorial information – is growing in importance.

Magalogs – a mixture of magazine and catalog – combine product information with editorial content. The magalog concept helps to upgrade the traditional catalog while significantly reducing costs. Know-how and content acquisition will be key to this new sales-boosting touchpoint.

Indisputably the Rolls Royce among the paper catalogs, with a well-balanced blend of attractive stories about the product while at the same time maintaining a high level of information content, the magalog will aspire to a new and attractive touchpoint. 

Discover more attractive touchpoints and get your free touchpoint travel map.

FREE Touchpoint Travel Map

Learn more about next-generation data driven publishing.

See how priint:suite helps to accelerate into the future of "The Magalog"

priint:suite
data sheet

priint:suite is the leading publishing platform for multichannel communication. It connects your content with the publishing process and generates automated print products, OnDemand Publishing and Digital Publishing.
The components of priint:suite can be integrated individually or as comprehensive publishing solution.

priint
component
Info Needed for
"The Magalog"
priint:publishing hub data sheet

The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably.

The publishing:hub is the middleware component within priint:suite that connects live content sytems to the publishing process via “connectors”. With the help of the publishing:hub, data sources can be utilized quickly and sustainably.
priint:whiteboard data sheet

The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents.

The Publishing management component priint:whiteboard provides an integrated workflow for the creation of print publications. It uses a WYSIWYG mode to automatically generate InDesign documents.  
priint:planner data sheet

The publishing management component priint:planner is a web based tool for managing and monitoring print publications.

The publishing management component priint:planner is a web based tool for managing and monitoring print publications.
priint:comet data sheet

priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems.

priint:comet is the high end automation tool for Adobe InDesign with live-access to content systems.
priint:adjust InDesign plugIngs

The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters.

The priint:adjust InDesign plugins allow automated adaptation of document formats. priint:adjust is used, for example, in the adaptation of print advertisements, labels and posters.  
priint:rendering server

The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server.

The rendering server allows the scalable, OnDemand generation of InDesign and PDF documents - with or without InDesign server.  
priint:comet pdf renderer priint:comet pdf renderer makes high-speed rendering of pdf documents possible without InDesign Server. Due to the use of PDFlib instead of InDesign Server details may be displayed a little differently, but these differences are typically irrelevant in practice.  
Architecture of priint:suite components - integration into more than 50 content systems: