The Magalog

Magazine and catalog

On the one hand, the importance of catalogs for information acquisition and as a sales medium is declining. On the other hand, the necessity of storytelling – providing the customer with valuable editorial information – is growing in importance.

Magalogs – a mixture of magazine and catalog – combine product information with editorial content. The magalog concept helps to upgrade the traditional catalog while significantly reducing costs. Know-how and content acquisition will be key to this new sales-boosting touchpoint.

Indisputably the Rolls Royce among the paper catalogs, with a well-balanced blend of attractive stories about the product while at the same time maintaining a high level of information content, the magalog will aspire to a new and attractive touchpoint. 

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