A collection of touchpoints
These often comprise individual components: product documentation may include product brochures, application reports, success stories, data sheets or fact sheets.
The handing over of a collection of product papers, whether they be analog or digital, is also a touchpoint. Individualized product documentation, specifically adapted to the context of the customer, is a powerful sales tool that is in growing demand.
Cleverly compiled, high-quality, attractively presented and individualized product papers pave the way for compelling argumentats in the customer's decision phase. An important means to an end!