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Modern publications require data that comes from a wide variety of sources. Product data lives in Product Information Management Systems (PIM), Images can come from Digital Asset Management (DAM), Editorial Content from Content Management Systems (CMS), Inventory and Pricing from Enterprise Resource Planning, Targeting and Segmentation Data from Customer Relationship Management (CRM) and the list goes on. Copying and Pasting information from these systems into your creative process can take weeks and months. With these legacy processes, most organizations can’t even dream about creating near real time highly personalized publications that not only cut 70-80% of the creation time but also have the potential to save thousands in associated printing.
Join priint Americas CEO Jonathan Dropiewski as he explores how modern creative publishing tools and processes can bring new life and enable a true omnichannel marketing strategy.