The marketing universe of the XXXLutz Group is quite impressive: online channels, audio & video, catalogs, flyers and brochures inform customers about products and offers. In order to inform customers about current offers, the XXXLutz Group regularly relies on high-quality flyer advertising.
These are to be created and produced for 270 furniture stores in 13 countries. The challenge lies in the creation, correction and approval process as there are many variants so it relies not only on the cooperation of countries, rails/brands and departments that has to be coordinated, but also branch-specific content; all have to be taken into account.
Our Enterprise Solution Partner Premedia relied on our priint:comet for the print output. The automated rejection according to Adobe® InDesign® enables an error-free, efficient and media-break-free cooperation between purchasing and graphics.
More detailed information on the project can be found here!